Sl No

Period

Organization

Position Held

Profile & Responsibility

1

1982- 1983

Tata Steel, India

Graduate Trainee

18 months in-plant training as Graduate Trainee (GT) at the integrated steel works (TISCO) in various operating and service departments & 3 Months Management Course at XLRI, Jamshedpur

2

1983- 1997

Tata Steel, India

Branch Manager

To asses and identify the market for new products/grades through regular meeting and organizing seminars/workshop with technical experts of TISCO plant to make the actual products consumers aware of quality and economic viability of new products / grades. Formulation of Marketing Strategy for sales promotion and appointment of new dealers.Implementation of is:9002 procedure.

3

1997- 2001

Bhushan Industries Ltd,India

Chief of marketing (CRM) CR. Division

*New product/market segment- identification & expansion from the existing level.*Tabs on competitors’ activities and  based on this Marketing Staregy  formulated.*Regular monitoring of products performance and commercial terms offered by the competitors’

4

2001- 2003

Welspun Gujarat Stahl Rohren Limited, India

General Manager (client services)

To keep a pulse on HR Coils / plates price, domestic as well as international markets and a regular interaction with all manufactures of HR. Coils and plates in India and selected few in international market.                                                                      Identifying new sources, domestic as well as international for procurement of H. R. Coils and plates in special grades at the most competitive price

5

2003- 2008

Ispat Industries Ltd

     Vice president & Head Value Added Products Marketing

 Develop innovative marketing strategies to remain leader in the market place for HR Coils.c. To keep tabs on competitors’ activities and a regular monitoring of products performance and commercial terms offered by the competitors.f. Responsible of setting up base of company in E U .

5A

May'06 to feb'07

Deputed to  Kremikovtzi , Sofia , Bulgaria from Ispat Ind side.

Director of Marketing

 Marketing  of HR Coils/ Sheets, Cold Rolled , Galvanized, Pre painted & By Products of Iron & Steel plant in Overseas & Domestic Market ( 1.7 Million Tonnes/ Annum), Customer Services, CRM,  Product Development( New /Value Added Grades)  & other Marketing related activities

6

2008 to 2009

Shadeed Iron & Steel Co Ltd, Sohar , Oman

Head of Marketing & Sales ( Export + Domestic)

Overall in charge of Marketing & Sales activities of Shadeed.  Reporting to the Managing Director.

7

2009 to 2010

Conares Metal Supply Ltd, Jebel Ali, Dubai

General Manager Marketing & Sales( Export+ Domestic)

 Evalaution  & Implementation of Marketing Strategy  right from Billets , Rebars, Wire Rods, Pipes, Plates, Structural etc. Reporting to the Managing Director

8

2010- 13

Jindal Steel & Power Ltd(JSPL)

Regional Manager( Assoct Vice President)- Central

 Responsible for Marketing & selling of long  & Flat Products & Conversion activities  including Identifying new product/ market segment and expanding existing level of operation.Fix up targets to all branch offices for sale, net realization and revenue collection. Carrying Business worth of $160 to $ 170 Million per annum

9

Sept '2013 Till Date

Topworth Group of Companies, Mumbai India

Head of Marketing & Sales ( Export + Domestic)

The Group is in Iron & Steel, Aluminum, Pipes for Oil & Gas transportation, Infrastructure and related products for more than a decade. The Group has made forays into captive power generation and coal mining with significant presence in the State of Maharashtra, Chhattisgarh, Madhya Pradesh, Himachal Pradesh, Delhi, Odisha , Gujarat etc.Carrying Business worth of $1.5 Billion  to $ 1.7 Billion per annum

Achievements:

1

Implemented MY SAP CRM in JSW Ispat Industries to achieve the major Business Benefits of Sales Force Automation, Customer Complaint Management, Marketing planning Processes. Integration of demand planning( Starting from Sales Forecast to supply network planning & global availability to promises).

2

Member of the Task Force  in implementing EVA (Economic Value Addition) in Ispat Industries Ltd