Expert : Skg

Ash
Expert in job
Not Specified
Expert Skills

Market Research, Management consulting, Primary Research, Secondary Research, Analytics

Expert Brief Profile
A result orientated market research analyst with experience of conducting, Analyzing and interpreting customer, competitor and market intelligence across the marketing spectrum on customer segmentations and product categories. Passionate about providing high quality, cutting edge research and have an understanding of the complex profile of consumers and how business can tap directly into their habits, aspirations and attitudes. Now looking to continue as a market research analyst with a forward looking company that has ambitions for growth.
Expert Detail Profile
PROFILE SUMMERY A result orientated market research analyst with experience of conducting, Analyzing and interpreting customer, competitor and market intelligence across the marketing spectrum on customer segmentations and product categories. Passionate about providing high quality, cutting edge research and have an understanding of the complex profile of consumers and how business can tap directly into their habits, aspirations and attitudes. Now looking to continue as a market research analyst with a forward looking company that has ambitions for growth. EDUCATIONAL QUALIFICATIONS B. Tech. in Textile Technology from Indian Institute of Technology, Delhi (2006) KEY SKILLS AND COMPETENCIES • Can coordinating qualitative research studies like one-on-one or focus groups. • Confident telephone manner and face to face skills when doing research. • Ability to work well with numbers and analyze complex data. • Following 'best practice' in research design and documentation. • Knowledge of consumer behavior and why they buy certain brands. • In-depth knowledge of market research tools and databases. • Ability to work in a structured and organized manner. • Experience of quantitative and qualitative research. • Confidently communicate market research insights to influence business decisions. Apart from above, I have developed the following skill-sets during my professional career: - Growth Strategy - Business Planning and Entry Strategy - Client Engagement - Project Management (Client engagement till delivery) - Workflow Management - Business and Market Research - Data Analysis (SPSS) - Training and Mentoring - Innovative thinking I have proficiency in Microsoft Office tools (Excel, Word, Power Point), SPSS and Secondary Research databases such as Thomson One, Factiva, Capital IQ, Orbis, BMI, IBIS World, INET BFA, Avention, etc. Specialties: Primary Research (India & International), Secondary Research, Market Opportunity study, Market Sizing and Forecasting, Analysis & Modelling- SPSS, Microsoft Office-Excell, Power Point, Word, etc. WORK EXPERIENCE  Name of the firm: Texperts Corporate Advisory Services(T-CAS) Duration: October 2013 to till date Designation: Market research analyst Duties: Responsible for collecting market data and evaluating information from diverse market sources. Analyzing qualitative & quantitative information to support and review new and existing marketing and sales strategies.  Name of the firm: Resource Management Associates( a Recruitment firm) Duration: April 2011 to September 2013 Designation: Senior Associated Duties: • Handled all managerial and administrative responsibilities • I handled a team of 8 to 10 recruiters successfully • Receiving requirements from the client and assigning the work to the recruiters • Talking to the client (domestic and overseas clients) , counterparts and top officials regularly(during different stages) • I handled a team of 8 to 10 recruiters successfully • I used to report to the director  Name of the firm: Freelance Market Researcher Duration: February 2009 to March 2011 Designation: Freelancer Duties • Business Development • Communicating with clients at different stages of project • Creating and produce market research reports on specific products and markets. • Making recommendations to senior managers based upon research findings. • Having to deal with press, trade and customer enquiries. • Defining target markets and opportunities within them. • Processing and analyzing raw data into reports for senior managers. • Work with external data suppliers regarding data accuracy and integrity. • Responsible for the development of client reports on current trends. • Making sure that methods of data collection are effectively and accurate. • Designing effective questionnaires based on activity objectives and market knowledge.  Name of the firm: Texperts Corporate Advisory Services(T-CAS) Duration: January 2008 February 2009 Designation: Market research analyst • I joined the company in its years of inception. • So the team was small. • Therefore each employee was assigned with multiple tasks. • Me too got an opportunity to work in different profiles:  Business Develop with potential and existing clients.  Data collection, from primary and secondary sources  Data analysis